Are you looking for a way to market your business without spending a fortune? A business card is one of your very best sources of low cost advertising. Let's find out how to use it to sell TONS of your product or service.

Have you taken a good look at your current business card lately? Does it really have impact i.e. does it pack a punch? If not, it's time to take action to get that business card to work harder for you.

Here are some ways to increase the power of business card marketing:


Always include a color photo to give more impact to your card. A picture really does speak a thousand words! You can choose to show a photo of your product, or if you operate a service business a photo of yourself. A photo of a human face adds instant credibility to your card. Be sure that the photo you use is of high quality and appears professional. A substandard photo could work against you in your marketing efforts.

Include your USP or unique selling proposition? This should be clearly stated on your card in the form of a slogan or statement. When designing this slogan, think of the benefit to the customer. For example, "Lose weight without dieting!" if you sell a weight loss product. This tells your customer exactly what your product will do for them in one short statement.

Always make an offer on your business card. This is important to get the customer motivated to act now. For example, "Show this card for a 10% discount on your first order "or "Present this card for a free gift. " This technique can be a highly effective way to increase your response rate.

Make sure you include all relevant contact information such as name, phone number, location, hours website address email address etc. To omit these critical details is marketing suicide. People need to know how to reach you quickly and efficiently.

Consider investing in magnetic business cards. Magnetized business cards are like having tiny little billboards. People will often stick them on their refrigerator to hold papers, newspaper articles and notes. Each time your customer opens the refrigerator door, he's reminded of your product or service.

Always include a final statement that encourages your potential customer to act immediately. For example, "I'd love to show you how to get started on the world's best weight loss plan!! Call me today." Sometimes a simple statement like this will give the customer the extra nudge she needs to contact you and give you the sale Now you know how to give your business card the extra punch it needs to get sales for you!. Why not take a closer look at your card and see what you can do to dress it up? Once you're given your card a face lift, it's time to show it to the world! It's one of the lowest cost ways you have to market your business.

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Content Source: How to Design a Business Card That Rakes in the Sales- Bukisa.com